20 June 2019
On Thursday 6th June the UK’s film industry once again descended upon London’s Tobacco Dock venue for the annual BASE Awards, a spectacular night celebrating the very best of home entertainment marketing and distribution.
On the night Premier was proud to win PR/Publicity Initiative of the Year for our #DayOfKindness campaign to promote Lionsgate’s film Wonder, and we also picked up three other nominations for work on Deadpool 2, Mamma Mia! Here We Go Again and Mission: Impossible – Fallout. The event itself was produced by Premier’s Special Events team, was hosted by Richard Ayoade and saw live performances from Abba tribute Bjorn Again, and a Greatest Showman themed set from X Factor finalist Gio Spanno.
The judges said of Premier’s prize-winning campaign:
"Premier PR blew us away with their inventive and cohesive campaign for Lionsgate UK’s Wonder. With a small budget they brought to life a very big idea that was completely aligned to the ethos of the film, and pushed the admirable social message of anti-bullying through a number of key activities. Working with a charity partner to create the #DayofKindness on the home entertainment release date, Premier secured the support of a host of celebrities and influencers relevant to the film’s target audience, who posted photos wearing #ChooseKind t-shirts whilst calling out the film release, in return for a charity donation from Lionsgate UK. MediCinema screenings and activity in schools complemented the campaign, which created mass awareness and ultimately drove transactions, with a huge over-performance for the genre on physical disc as well as becoming one of Lionsgate UK’s bestselling EST titles of the year."