Blair Witch

7 August 2019

Premier provided Pan-EMEA PR + Influencer strategy and outreach for Bloober Team’s latest psychological horror game, Blair Witch.

Our remit consisted of outreach and management of all media and influencers across the UK and Europe, hosting appointments at Gamescom for more than 150 guests, press office support, review strategy and code distribution, and creation and management of an international preview event at Premier HQ in London.

More than 500 articles were secured across the campaign in top-tier EMEA media, such as Jeuxvideo.com, Multiplayer, Gamestar, IGN and Eurogamer, with a viewership from our influencer content of over 15million and counting.