IMAX and Kanye West

22 October 2019

Premier created a UK wide guerrilla stunt to launch Kanye West’s extraordinary new film "JESUS IS KING", which is available exclusively in IMAX theatres across the world. Premier’s disruptive stunt saw us create environmentally friendly reverse graffiti "posters" in 80 locations across the UK to promote the film, which is released alongside the much anticipated new album from the iconic singer.

Filmed in the summer of 2019, Kanye West’s famed Sunday Service is brought to life in his extraordinary new film, "JESUS IS KING" set in Roden Crater, visionary artist James Turrell’s never-before-seen installation in Arizona’s Painted Desert. Additional photography for the film was shot on West’s ranch outside Cody, Wyoming.

This one-of-a-kind experience features 13 songs arranged by West in the gospel tradition and performed by the Sunday Service choir — as well as all-new music from his forthcoming album of the same name — presented in the immersive sound and stunning clarity of IMAX. "JESUS IS KING" premieres exclusively in select IMAX locations around the world.

To promote the release of tickets, Premier used Reverse Graffiti Advertising, an environmentally friendly, low cost, high impact solution that depending on location can reach hundreds of thousands of people a day. The process involves using a pressure washer to simply clean the advert into the dirty city centre pavement.

To find out more about the film and ticket availability visit jesusisking.imax.com/tickets