Mary Poppins Returns
13 May 2019
To mark the home entertainment release of Mary Poppins Returns Premier created a 'Practically Perfect Afternoon Tea Bus Tour', giving press and influencers a unique experience as they toured the film’s London locations.
Premier partnered with B Bakery London to curate an Afternoon Tea Bus Tour of London, taking a route that highlighted London and all of the locations associated with Mary Poppins filming. These included the Bank of England (used for exterior shots in the film) and a stop off at Admiral House in Primrose Hill for photo opportunities outside the incredible building that inspired noisy neighbour Admiral Boom’s ship house in the movie. The group then drove through London’s Kensington and Chelsea to admire the cherry lined streets that inspired Cherry Tree Lane, before stopping off to see the official PL Travers’ house where the author herself lived for 17 years and wrote her infamous character, inspiring the Banks house in the film.
The day was split into two bus tours, with 88 people in total in attendance with a mix of influencers, press and their families. The tours were hosted by two Leery characters who offered out Mary Poppins Returns activity packs to all attendees, which included fun fact sheets and colouring-in challenges. The Afternoon Tea was created in and around the theme of the film and included Chimney and Umbrella painted biscuits, macaroons and classic Afternoon Tea sandwiches with branded cake toppers.
Influencers in attendance included a range of large parent bloggers with huge followings, such as @chantellechamps (67k) and @carolinewatson (160k), to smaller micro-family blogger influencers including @livingthemummylife (7k) and @biffandbaba (27k), as well as press such as KidsCoolIt and Deborah Joseph (Glamour UK) all coming along for the ride.