Spider-Man: Far From Home

7 August 2019

Premier’s Partnerships team has negotiated and delivered another global blockbuster campaign for Sony Pictures to mark the release of Spider-Man: Far From Home.

Feeding film fan’s appetite for superhero adventures we created a global partnership with Pizza delivery company Papa John’s, who will be encouraging customers to ‘Feast on Adventure’ in over 40 international markets. The campaign includes the creation of a bespoke TV campaign and limited edition Spider-Man pizza boxes which will be seen by people all around the world over the coming weeks.

Confectionary brand Mars will be swinging over 70 million Spider-Man themed promotional packs of M&M’s and Skittles into over 140,000 stores across 20 global markets, supporting this with bespoke creative aligning Spider-Man with the Skittles ‘Taste The Rainbow’ campaign and M&M’s mascots Red and Yellow.

Finally, to highlight how Peter Parker and friends will travel through Europe, online travel company Kiwi.com are running an online campaign across the continent which will give two customers a day the chance to win a trip for two, every day for three weeks, following in the footsteps of Spider-Man across all movie locations.