Ronnie Scott’s 60th Anniversary
7 August 2019
Premier is proud to be working with Ronnie Scott’s, one of the world’s most famous jazz clubs, delivering PR across a year’s worth of activity to celebrate the 60th anniversary of this British institution.
In July 2019 the club hosted a massive street party which closed down Soho’s Frith Street for a day of music, dance, food and drink, in addition to hosting its annual musical instrument amnesty. The amnesty calls upon celebrities and the public to donate unused and unwanted instruments which are then distributed to schools and youth groups around the UK and abroad. Premier facilitated celebrity donations which included a colourful Ukulele donated by hit songstress KT Tunstall and a Fender Stratocaster and branded flight case previously owned and by The Vamps lead guitarist James McVey.
Speaking about his donation James said, "I’m really excited to donate this guitar. In this crazy world of politics and technology I think it’s important to nurture passion for music. I hope it goes to a great cause."
Ronnie Scott’s 60th Anniversary Street Party which attracted around 5,000 people to Frith Street took place on Saturday 20th July. Party goers were treated to street food, a range of outdoor bars, children’s entertainment and Al-fresco live Jazz from the likes of Pee Wee Ellis and South Bank Sky Arts Award winner Nubya Garcia.
Premier provided announcement publicity for the instrument amnesty and 60th anniversary street party, with coverage secured in The Sun, The Evening Standard, Time Out Magazine, Elle Magazine Online, Music Week, BBC Radio 6, BBC Radio London, Talk Radio, London Live, Clash Magazine, The Londonist, London Jazz News, Jazz FM and Music News to name a few.