Premier is working on the full publicity campaign for ITV’s lavish new period drama Sanditon which has been adapted by Emmy® and BAFTA-winning screenwriter Andrew Davies and launched on Sunday 25 August. Jane Austen’s last incomplete novel of the same name, written only months before her death, has been brought to life in this eight-part series produced by Red Planet Pictures and features a stellar cast including Rose Williams, Theo James, Anne Reid, Kris Marshall and Jack Fox.

Premier ran the unit publicity including multiple set visits for both UK and international media, full picture publicity management including two multi cast gallery and special shoots for all UK and international parties and produced EPK content including interviews with the cast and crew. Premier showcased the drama series at an exclusive press screening which included a photo call and press junket with all talent. The screening formed part of the ongoing press and publicity activity to promote the series which includes a vast amount of coverage with broadcast, print and online outlets including guest appearances on This Morning, Lorraine, BBC Breakfast, BBC Radio 2, BBC Radio 4, ITV The Sara Cox Show, Build Series LDN and Series Linked podcast. Premier also secured positioning set pieces with Harper’s Bazaar an Sunday Times Culture, cast profile pieces with Times T2 (+ cover), The Observer, Daily Mirror, Radio Times, Notebook (+ cover) as well as various features with Daily Telegraph, Daily Mail Weekend, Vogue, Tatler, Metro, Wonderland Magazine, Woman & Home, Daily Express, Mail on Sunday, Digital Spy, Mail and many more!

Sanditon continues on Sundays at 9pm on ITV. Catch-up is available now on ITV Hub.