13 May 2019
Premier’s Brand Partnerships team have been working on Paramount’s new animation feature Wonder Park, developing a series of strategic brand partnerships to promote the release and introduce the film’s loveable characters to a family audience.
The team created a partnership with Chessington World of Adventures Resort, which included renaming the resort to Wonder Park and giving guests the chance to get up close and personal with one of the film’s most loveable characters, Boomer. The activity was timed to coincide with the Easter, giving visitors the chance to take part in exciting activities inspired by the film at the Wonder Park Hub throughout the holidays. Activities included designing your very own Wonder Chimp, making your mark on the experience’s giant colouring wall, and the chance to experience the thrill of a virtual reality Wonder Park rollercoaster.
In addition to the in-park activity we also teamed up with Chessington’s charity Merlin’s Magic Wand and The Sun to make a child’s dream come true and transform their room into a Wonder Park experience!