13 May 2019
Premier’s Brand Partnerships team have been working on Paramount’s new animation feature Wonder Park, developing a series of strategic brand partnerships to promote the release and introduce the film’s loveable characters to a family audience.
The team created a partnership with Chessington World of Adventures Resort, which included renaming the resort to Wonder Park and giving guests the chance to get up close and personal with one of the film’s most loveable characters, Boomer. The activity was timed to coincide with the Easter, giving visitors the chance to take part in exciting activities inspired by the film at the Wonder Park Hub throughout the holidays. Activities included designing your very own Wonder Chimp, making your mark on the experience’s giant colouring wall, and the chance to experience the thrill of a virtual reality Wonder Park rollercoaster.
In addition to the in-park activity we also teamed up with Chessington’s charity Merlin’s Magic Wand and The Sun to make a child’s dream come true and transform their room into a Wonder Park experience!
Premier Partnerships also created a partnership with Jamie’s Italian offering free kid’s meals to all customers with Wonder Park cinema tickets/bookings. In the restaurant children were given Wonder Park themed activity packs which included branded chefs hats and activity sheets. As a key part of the campaign we worked closely with Jamie Oliver and Paramount to create a bespoke piece of content with Jamie in the kitchen with key Wonder Park characters voiced by UK voice talent Joe Sugg, Caspar Lee and Tom Baker. You can watch the video now over at the Premier Instagram page.