29 January 2020
Premier is proud to be supporting Puffin on all communication activity in 2020 to mark 80 years since Allen Lane founded the biggest children’s book publisher in the world. A huge roster of activity is planned throughout the year for this landmark birthday, which will celebrate the power of reading and inspire children to dream big.
At the heart of Puffin’s campaign is, of course, a book - entitled The Puffin Book of Big Dreams (publishing 14 May 2020). Further birthday highlights include a Puffin podcast hosted by Humza Arshad to kickstart the celebrations, creative partnerships with MCM Comic Con and Into Film and Carrie Hope Fletcher’s first ever children’s book inspired by Noel Streatfeild’s classic Ballet Shoes.
Premier announced Puffin’s birthday to trade media in January and are working with them on a year-long campaign. Further events, partnerships and activities will be announced over the coming months.