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Premier helped client Warner Bros. Discovery deliver a star-studded TNT Sports launch party at interactive football venue TOCA Social at the O2 in Greenwich. The live event saw Premier transform the large interactive football venue into a buzzing launch platform for TNT Sports following its rebrand from BT Sports on 18th July. Over 400 press, influencers and VIP guests were treated to a series of fascinating panel discussions, featuring exciting TNT Sports talent including Rio Ferdinand, James Maddison, Molly McCann, Laura Woods, Ugo Monye, Carl Frampton, Suzi Perry and Start Hogg. The event also featured special guests from the worlds of UFC, WWE, MotoGP and football, including Ally McCoist and Robbie Savage. To keep attendees entertained the event also featured interactive games, challenges and trophy displays immersing guests in TNT’s exciting sports offering.