Premier - Partnerships

Premier Partnerships
Premier Partnerships

One of the most experienced commercial partnership and sponsorship teams, bringing together brands and content at a global, international and UK level and delivering some of the most successful campaigns.

Combines a long established network of brand partners and relationships across the marketplace together with strategic evaluation metrics, insight and analytics and an in house sales team to deliver maximum revenue and reach for rights holders and IP owners. Premier represents major rights across entertainment, live events and large scale social and environmental initiatives.

Premier’s unparalleled network, insight and unique understanding of how to activate IP across multiple channels also enables the partnerships team to act as a guide for brands across the worlds of entertainment, arts and culture and to create and activate partnership strategies.


For rights holders:

  • Consultancy – creation of partnership proposition and strategy; evaluation and packaging of rights and benefits.
  • Creation of assets and sales materials.
  • Sales – contact strategy, outreach, negotiation, contractual process.
  • Activation across multiple channels – development of mechanics, campaign management.
  • Evaluation – measurement of results.

For brands:

  • Consultancy – market and trend monitoring, creation of partnership strategy, KPIs.
  • Identification of opportunities.
  • Negotiation and management of relationships with rights holders.
  • Activation - maximising the opportunity across multiple channels, content creation and distribution, PR, promotional mechanics.
  • Evaluation – measurement of ROI, refinement.