MAMMA MIA! 20th Anniversary

Here at Premier Creative we love MAMMA MIA! and have been working on the website for the smash hit musical since 1999, providing a range of online services ever since.

On April 6 2019 the show celebrated its 20th anniversary at the Novello Theatre in London's West End. We helped with the celebrations by providing creative online services including content production, filming and editing exclusive footage such as behind the scenes, cast interviews and the birthday gala performance itself.

Premier also provided social media campaigns featuring specially created content designed to showcase MAMMA MIA!’s enduring appeal. This was supported by engaging Instagram takeovers and regular Instagram and Facebook stories, all carefully coordinated to result in a compelling lead-up to the 20th anniversary celebrations. We also ran an online prize draw promotion with an exclusive prize giveaway each day on the 20 days running up to the anniversary.

Premier also provided supporting e-marketing services, with promotional mailshots designed to highlight the MAMMA MIA!’s 20th anniversary online activity.