Queen Sonja Singing Competition

Teams across Premier worked together in a variety of roles on transforming the Queen Sonja Singing Competition's branding, communications and international profile.

The Queen Sonja Singing Competition is one of the world's leading competitions, attracting the best young singers in this biennial contest held in Oslo since 1988. Singers compete not only for its main prizes but to also receive coaching, masterclasses, career development sessions and international exposure.

Premier's Creative Team developed a new Queen Sonja Singing Competition website for the re-branded Competition. The new website retains echos of past Competitions, which were known as the Queen Sonja International Music Competition, with a new logo and colour palette. The new website is a bi-lingual site with separate sections for Norwegian and English, and the navigation is set up so that users can easily swap languages from wherever they are on the site.