Playstation 5

In an unexpected and much-talked about move - Premier turned to Greggs to celebrate the launch of the Playstation 5. With clever, attention grabbing creative and a tongue-in-cheek approach, Greggs created their own launch box of baked goods in the style of the iconic PlayStation shapes. With a huge amount of excitement, this sold out quickly becoming as hard to buy as the Playstation 5 itself and GQ's nominated it as the coolest thing of the week.