Activision

To support the release of Call Of Duty: Warzone, the first free-to-play title in the franchise, the Premier Partnerships team secured and activated a number of single and multi-market brand partnerships. Papa John’s, boohooMAN, LG, Fila and Three supported the #freecallofduty campaign at launch, giving away free product to fans to celebrate the release. The game has now reached 50 million players since it went live on March 10th, making it one of the fastest growing games in history.