Skip to main content

Allergy UK

Swipe the images below to view more.

Premier has been working with charity Allergy UK on a number of projects, including their recent ‘Shopping Appeal’, a reactive campaign which urged consumers to think twice about stockpiling foods from the ‘free from’ aisles in supermarkets. The appeal came in the wake of startling reports from many food allergy sufferers who were struggling to access products for themselves and their families due to panic buying in response to the Covid-19 crisis.

Premier gained national support and pick-up for the story, in outlets including The Guardian, Metro, Mirror, Independent, ITV News and more.