16 April 2020
During the height of the UK lockdown, Bing Bunny enlisted our help to plan and deliver a three month targeted product placement strategy to get Bing Bunny products featured in gifting and product roundups alongside an influencer campaign. The products ranged from wooden toys, mini playsets and duvet covers featuring the Bing Bunny characters. Over the course of the three month campaign leading up to Christmas, Bing Bunny featured in seven national publications like The Sun, Daily Star, Evening Standard across print and online. We also surpassed our target of influencer engagements, achieving over fifteen posts across Facebook, Twitter and Instagram – without having to pay any fees.