Destiny 2’s Beyond Light

Going above and beyond for Destiny 2’s Beyond Light announcement.

As the retained UK agency for Bungie and Destiny 2, Premier supported Bungie’s reveal stream for upcoming expansion, Beyond Light, with amplification amongst key UK media and influencers.You can watch the full stream here

During the week of the reveal (including teasers beforehand, reactions during, and post-stream features afterwards) the team secured more than 60+ articles, placed 73 videos with a total of 3.7million views, as well as seeing more than 400+ streams of the game via Twitch.