Harlan Coben’s The Stranger. RED Production Company for Netflix
14 January 2020
The television team were briefed by RED Production Company for the unit and launch publicity campaign for Harlan Coben’s The Stranger for Netflix.
Working collaboratively with Netflix, Premier Television created an impactful press and photography campaign from commissioning and casting announcements through to transmission for one of Netflix’s most talked about thrillers. Activity included multiple media set visits, international junkets, press Q&A and photocall with Harlan Coben, Nicola Shindler, Danny Brocklehurst and on-screen talent including Richard Armitage, Jennifer Saunders and Siobhan Finneran. The campaign also included an exclusive trailer release, profile interviews and feature placements. We drip-fed pictures, clips and news to build anticipation which had many viewers and press claiming the show as their "next binge-watch".