17 April 2020
Premier delivered a virtual PR campaign as part of the launch strategy for the TV adaptation of Sally Rooney’s Normal People. The much-anticipated series, produced by Element Pictures, premieres on the BBC and Hulu on 27 April.
The activity delivered by Premier included creating and delivering a virtual round table interview day, featuring members of the cast and the creative team behind the show. In addition to this we also ran virtual broadcast and print media junkets, which gave media the chance to speak directly to the cast despite the limitations of the current lockdown measures in the UK.
To find out more about how our virtual PR solutions work, click here to visit our microsite for a detailed overview of the services we can provide.