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Quidditch Through the Ages

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Premier is proud to have set our first virtual Guinness World Record, embracing the new normal by uniting global communities on Zoom and Teams for client Bloomsbury Publishing. The event united Harry Potter fans from 40 different countries across 6 continents (all of them except Antarctica!) boarding their brooms simultaneously across Zoom and Teams in a mass Quidditch celebration on the anniversary of the fictional World Cup Final. It marked the release of illustrated ‘Quidditch Through the Ages’

The stunt achieved media coverage across the The Sun, Daily Star, Edinburgh Evening News, Yahoo, Best Magazine, BBC regional radio and MSN, and you can watch the highlights video, created by Premier’s in-house production team.