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Sadio Mané: Made in Senegal

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Premier has been working with Rakuten TV on the PR campaign for the new documentary “Sadio Mané: Made in Senegal”. The film tells the incredible story of the Liverpool and Senegal football star’s rise to the top of the game, and is available for free on Rakuten TV now.

Premier’s work on this release included creating and managing virtual PR junkets enabling journalists to speak directly with the player despite the limitations of the lockdown, and resulted in widespread coverage across sports and entertainment pages. You can watch the film for free now by visiting Rakuten TV.

Photography by Gary Huges.
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