Shanghai Symphony Orchestra
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Premier has been working with the Shanghai Symphony Orchestra (SSO) on their Music in the Summer Air festival (MISA), running their social media campaign alongside the two week Festival, encompassing 17 events. The concerts were attended by audiences at 30% capacity, and every concert was live-streamed online.
Alongside the work with the Orchestra, Premier has also been leading the social media for new client and SSO partner organisation, the Shanghai Orchestra Academy (SOA), which trains aspiring professional orchestral players. SOA have teamed up with the New York Philharmonic to put on a series of virtual masterclasses, available to watch by the public.