Sonic The Hedgehog

To celebrate the release of the new Sonic The Hedgehog movie, Premier worked with Paramount to give customers at London’s Westfield Shopping Centre the chance to race against Sonic as he ran alongside on a digital screen. Using digital technology this experiential activation immersed fans in the world of the film and brought to life the legendary blue hedgehog.

After each race, visitors were given the opportunity to capture a unique GIF of themselves with Sonic, enabling them to share the moment that they raced the fastest hedgehog in town across social media.