The Cultural Heart of London

Premier’s specialist virtual events team were commissioned by the Heart of London Business Alliance to design and deliver a virtual event to launch the West End of London’s new cultural strategy. The event, which was filmed and live streamed from the historic Odeon Leicester Square cinema, featured a panel of speakers discussing the vital role the cultural sector has to play in the economic recovery of London’s West End. Premier filmed the whole event, and provided a bespoke interactive streaming solution enabling press and delegates from around the world to virtually attend, ask real time questions to the panel, and download the cultural strategy.