The Dark Crystal: Age of Resistance Tactics

EMEA launch campaign for The Dark Crystal: Age of Resistance Tactics.

Premier led the pan-EMEA communications campaign for The Dark Crystal: Age of Resistance Tactics, from announcement all the way to launch.

Developed by EnMasse Entertainment and based on the hit film and TV series, the game sees players lead a fledgling resistance of Gelfling against their oppressive overlords, the Skeksis, across more than 50 unique turn-based tactics RPG battles.

Premier worked alongside our partner agencies in the US and beyond to ensure that the launch reached as many potential players as possible – with features in IGN, PC Gamer, GRYOnline.pl and Gamestar as well as a host of post-launch influencer streams and content.