16 May 2020
EMEA-wide announcement and pre-launch campaign for The Medium.
In our role as European Communications agency for The Medium, Premier supported developer Bloober Team’s worldwide announcement of The Medium at Microsoft’s Inside Xbox Online event and subsequently amplifying to press and influencers across the UK, Spain, France, Germany, Poland, Nordics, Russia and Italy.
The Medium is one of the first games to be revealed for the upcoming Xbox Series X – so content creators have been hungry for updates. To date, the team have secured more than 249 articles around the announcement, with 89 articles from the highest tier EMEA media, as well as more than 2,700,000 views during the first week from all YouTube content.