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West End Musical MAMMA MIA!

Mamma Mia Home Singing Montage

Working with our client Littlestar Services, Premier’s in-house creative team produced a series of promotional videos to promote the West End musical MAMMA MIA! during the lockdown period, including a very special film which was broadcast on ITV London news. The video, which features self-filmed at-home footage of the cast, was the idea of musical director Marcus J Savage, who worked with Premier to compile and edit the content. This is part of our team’s ongoing work keeping fans of the show up to date through the close down period via a range of social media and digital activities.