Bungie - Destiny 2: Witch Queen/Season 16
3 August 2021
Premier oversees media and influencer relations in UK and US agency for Bungie. For the launch of Destiny 2 The Witch Queen expansion, Premier sent Collector’s Editions to key content creators in a padlocked box and with a riddle to solve to unlock it. This activation generated several social media posts, unboxing videos and livestreams, with strong engagement from communities wanting to help solve the puzzle.
Premier also helped to organise the first Guardian Games Cup in May. For this charitable activation, we partnered with six key content creators (three UK-based and three US-based) to recruit six teams of six players each. The event took place over several weeks and by the end, the teams created by Premier had raised almost $60K in donations, and the teams’ livestreams totalled 1M views.