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In the month of November and in the lead up to International Men’s Day, we led the PR for a campaign highlighting the male mental health crisis, honouring the men lost to suicide in 2020 and supporting all ‘HUMEN’ on an ongoing basis.

We worked with the HUMEN charity founder and team to drum up awareness for their November fundraising Rise Against Suicide walk – placing the launch campaign video with the Independent as an exclusive before embarking on a busy three weeks of talent placement with HUMEN ambassadors including David Gandy and Andrew Scott.

Results secured included a PA syndication, Double Page Spreads in the Daily Mail and Belfast Telegraph, plus 9 broadcast hits including BBC Morning Live and Sky News.