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My Little Pony at the National Gallery

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For client HBO/Netflix, Premier created an influencer-led campaign to launch the new My Little Pony film to UK audiences.

A strategic partnership with the National Gallery saw us use augmented reality to magically transform paintings of horses into characters from the My Little Pony series. The campaign was focused on engaging parenting and family influencers to visit the attraction and share their own images from the event.

This fun activation delivered coverage and reach not only within parenting circles, but extended to tech influencers and arts/culture cross over news coverage.