Nutella: 60 Classic Recipes

To promote the release of the brand-new recipe book from Chef Gregory Cohen, Nutella: 60 Classic Recipes, Premier was briefed on an influencer marketing campaign in the run-up to the key Christmas gifting period – with a particular focus on Parenting and Bakers.

We worked with Great British Bake-Off star Michael Chakraverty and mummy influencer Harriet Shearsmith to create fun and engaging Instagram content to promote the new recipe book. Premier negotiated contracts, briefed influencers on the campaign’s creative and liaised with influencers and talent agents from start to finish to ensure a smooth process throughout.

The influencer content was really well received by the public with high engagement rates and click-throughs to purchase the book.