Redknapp’s Big Night Out for Sky One
1 May 2021
To coincide with the last six weeks of the Premier League season, Sky commissioned a brand new chat show called Redknapp’s Big Night Out hosted by ex-footballer and pundit Jamie Redknapp alongside his dad Harry and best mate, Tom Davis. The television team were tasked with publicising the show, driving viewers to tune in to each week. As the series aired weekly we made viewers aware of the series by placing interviews with the talent and sustained that momentum each week due to the linear transmission. We prioritised broadcast media for Jamie and Harry Redknapp on placed them on Good Morning Britain and The One Show at the start and middle of the run respectively. These broadcast opportunities, supplemented by a targeted clip placement strategy – seeding newsworthy lines to press to run ahead of each TX – ensured that Redknapp’s Big Night Out was being talked about in the media on a weekly basis and became the chat-show to get your fill of sports and entertainment.