The Queen Pod
25 May 2021
The Premier Entertainment team worked on a PR campaign for the Series 2 release of The Queen Pod, a podcast described as the ‘official one-stop shop for everything related to the world's greatest rock band. On The Queen Pod host Rohan Acharya and Queen archivist and documentarian Simon Lupton are joined by comedians and Queen superfans John Robins talking about all things Queen.
The team secured 17 pieces of media coverage including a hero piece with The Guardian both in print and online, resulting in a 115% increase in downloads between series 1 and series 2 of the podcast.
The Premier Online team then worked on a socials ad campaign for their latest minipod series Queen Greatest Hits! Coming Soon, with a minipod released each week for 17 weeks, covering individual tracks from Queen’s Greatest Hits album. The aim of the campaign is to increase the socials following for The Queen Pod and to increase listeners to their latest series of podcasts. The campaign will be run for four months.
Listen to The Queen Pod:play.acast.com/s/thequeenpodcast.