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UK Film Centre Virtual Pavilion at Cannes Film Festival 2021

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Premier are proud to have once again worked with We Are UK Film on their Virtual Pavilion for this year’s Cannes Marché du Film Festival. A collaborative project involving Premier’s Experiential and Creative teams, we designed and built a virtual pavilion for the UK Film Centre ready for the virtual festival that launched on 6 July 2021.

The virtual pavilion showcased UK films and co-productions, providing key information about the UK industry, facilities, services and locations. The creative team filmed and edited a series of talks and events that were then displayed on the We Are UK Film website throughout the festival. Overall the project provided a place for international professionals to connect with the UK, all online.

The team also worked on a supporting socials campaign and online advertising in order to promote the virtual pavilion and drive visitors to the UK Film webinars on the website.