UK Film Centre Virtual Pavilion at Cannes Film Festival 2021

Premier are proud to have once again worked with We Are UK Film on their Virtual Pavilion for this year’s Cannes Marché du Film Festival. A collaborative project involving Premier’s Experiential and Creative teams, we designed and built a virtual pavilion for the UK Film Centre ready for the virtual festival that launched on 6 July 2021.

The virtual pavilion showcased UK films and co-productions, providing key information about the UK industry, facilities, services and locations. The creative team filmed and edited a series of talks and events that were then displayed on the We Are UK Film website throughout the festival. Overall the project provided a place for international professionals to connect with the UK, all online.

The team also worked on a supporting socials campaign and online advertising in order to promote the virtual pavilion and drive visitors to the UK Film webinars on the weareukfilm.com website.