Art of London presents Take A Moment
22 April 2022
Premier worked with artist Ray Burmiston, Heart of London Business Alliance and Westminster City Council to create TAKE A MOMENT, a month-long campaign which transformed London’s Piccadilly Circus into an oasis of calm.
The focal point of the project were daily takeovers of the iconic Piccadilly Lights, where Ray Burmiston’s photographs of celebrities taking a moment of reflection were showcased through the month, alongside a call to action for the public to become part of the art by uploading their own pictures. Alongside this we also built and created a pop-up gallery directly below the lights, where celebrity pictures hung alongside those of the public, giving people the chance to come and take a moment of calm at London’s busiest intersection. The campaign promoted mental health and delivered impressive results for all partners.
With over 200 celebrity supporters donating their time and social channels to promote the event, the campaign acheived over 64 million social impressions, 141 pieces of news coverage, and over 2,000 photo submissions from members of the public.