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In 2021, Premier began working with Symprove – a liquid food supplement that contains four unique strains of live and active bacteria.

We provided a robust press office offering for the brand, providing regular product placement in health, beauty and fitness titles alongside case study and celebrity interview placements – their celebrity advocates include Lisa Snowdon, Gaby Roslin, Shirley Ballas, Alexandra Burke, Maeve Madden and Stef Reid to name but a few.

Coverage was achieved monthly within national and lifestyle media and excellently messaged pieces were secured in The Daily Telegraph, Daily Express, Daily Mirror, GLAMOUR, Vogue, Health & Wellbeing, Women’s Health, Women’s Fitness, Psychologies, HELLO!, Top Sante and Marie Claire.