Techland – Dying Light 2

Premier is the retained UK and EMEA agency for Techland, leading media outreach for Dying Light 2 Stay Human. We supported Techland with their pre-launch strategy by inviting media and influencers to preview events in both Poland and London in late 2021. We also supported Techland at launch by providing over 300 review codes to key media across the UK and EMEA ahead of the game’s release. To amplify Dying Light 2 Stay Human’s launch further, we also set up interviews with major spokespeople from Techland and to secure in-depth feature articles on the game’s soundtrack.