The Paramount+ Summit of Stars

26 June 2022

Premier delivered one of the biggest Entertainment launches of the year, as Paramount+ took over London’s West End with a multi-location campaign, devised and delivered by Premier.

The project included us creating a new “Walk of Stars” installation across four streets, crash landing a “spaceship” in Piccadilly Circus for an attention-grabbing stunt, transforming Leicester Square into SpongeBob’s home for a weekend of family fun, and a multi room pop up experience directly under Piccadilly Lights.

Created in partnership with Heart of London and Westminster Council, the event was a massive success for Paramount+.