The Paramount+ Summit of Stars

26 June 2022

Premier delivered one of the biggest Entertainment launches of the year, as Paramount+ took over London’s West End with a multi-location campaign, devised and delivered by Premier.

The project included us creating a new “Walk of Stars” installation across four streets, crash landing a “spaceship” in Piccadilly Circus for an attention-grabbing stunt, transforming Leicester Square into SpongeBob’s home for a weekend of family fun, and a multi room pop up experience directly under Piccadilly Lights.

Teaming up with Paramount, Premier's creative team helped deliver the junket for the launch.

Created in partnership with Heart of London and Westminster Council, the event was a massive success for Paramount+.