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Warner Bros – LEGO Star Wars: The Skywalker Saga

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To celebrate the launch of LEGO Star Wars: The Skywalker Saga, Warner Bros and Premier partnered with musician and children’s author Tom Fletcher from McFly and his son Buzz, to create content that celebrated the series’ generational appeal. Tom and Buzz starred in a video, which was posted on his Twitter and cross-promoted on Instagram, sharing his favourite Star Wars memories with his son, intercut with gameplay footage. In addition, press interviews were secured with Tom discussing the game and his love of Star Wars.

Tom’s content reached a potential 3M Followers across his Twitter and Instagram channels.