Art After Dark
To celebrate the return of Art of London’s seasonal art programme, Art After Dark, Premier transformed Piccadilly Circus into an illuminated flower garden with a digital sunset appearing on the Piccadilly Lights, created by international visual artist, Amelia Kosminsky. Titled ‘Sparks of Nature’, the screen content was mirrored by the Shaftesbury Memorial Fountain being adorned with thousands of flowers, and grass added to the ground, turning the urban landscape into a pop-up garden for 48 hours. Alongside this, a glass terrarium also displayed flowers and plants from a typical English country garden. The meditative video art soothed West End visitors into the night, as over 40 art galleries stayed open late for the two-day culture programme.
The collaboration between Art of London, Amelia Kosminsky and world-renowned florist Philip Corps (the florist from Bridgerton) created a showstopping and highly instagrammable public art attraction, offering a peaceful oasis for West End visitors. Premier secured coverage with media including Secret London, London Live and The Evening Standard.