Art of London Summer Season
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To celebrate the launch of Art of London’s Summer Season: The Art of Entertainment, Premier brought some of the National Portrait Gallery’s most iconic portraits onto the streets in the form of 52 giant colourful cubes. The installation, titled ‘Art Reframed’, can now be seen lining the skies of London’s entertainment district, Leicester Square. The project was unveiled by actor and art enthusiast Russell Tovey, and is one of the West End’s biggest ever public art initiatives running from July into September with artworks displayed over Coventry Street and Irving Street. In a far-reaching PR campaign across television, radio, print and online, Premier secured coverage with BBC London, ITV London, London Live, BBC Radio London, Evening Standard, and Secret London, along with regional articles across the country. Head down to Leicester Square to check out the artwork for yourselves and remember you can visit the newly reopened National Portrait Gallery for free 7 days a week.