Dead Island 2
2 May 2023
Dead Island 2 drop-kicked its way to the top of the UK videogame sales chart and to support the launch, Premier created an in-universe inspired campaign for a very much real-world based insurance product. Partnering with UK Life Insurance brand DeadHappy, our Dead Island themed policy addition instructs your nearest and dearest to go to LA for a zombie cocktail fuelled party in your honour - before it becomes the less hospitable HELL-A you see in the game.
Coupled with insights based around what Brits most want (and don't want) from their afterlife planning, our story saw coverage far and wide with national pick up including The Sun, The Independent, The Mirror, Daily Star as well as hits across key gaming channels such as IGN, Eurogamer, VGC and Dot Esports.