Sex and the City Immersive Experience
2 June 2023
Premier worked with clients Warner Bros. Discovery, alongside Sky to create and launch the "And Just Like That…It's Been 25 Years, A Sex and the City Experience," a six-day celebration of the iconic franchise's 25th Anniversary and the highly anticipated season two premiere of "And Just Like That…" launching on Sky Comedy and NOW. The immersive experience was the ultimate celebration of the show, providing guests with a journey through the world of "Sex and the City". Attendees sipped on cosmos and experienced a recreation of memorable moments and scenes, including Carrie's Brownstone stoop and apartment, with the opportunity to take a photo in her iconic closet and in front of her infamous laptop, gazing out the window as they "couldn't help but wonder..."