The Felix Project cinema campaign

Click the image above to watch the latest results of Premier’s multi-year partnership supporting London food poverty charity THE FELIX PROJECT, a cinema advertising campaign produced in-house by our award-winning creative team. The emotionally powerful cinema advert, which played in 42 independent cinemas across London and the South-East, showcases the work of the charity and encourages audiences to volunteer their own time to help eradicate food poverty across the region.

The cinema advertising campaign was been made possible thanks to the support of our long-standing partner Pearl & Dean and is our latest activation in support of the Felix Project.

Other work for the charity has included ongoing PR and events consultancy focusing upon the charity’s major Empty Plate Emergency Appeal, significant cash donations in 2021 and 2022 as we agreed to donate the money that would traditionally be spent on client Christmas entertaining to the charity, and many hours of volunteer man-power as all 160 members of staff have been given a full day “volunteering leave” to give their time to help in the charity’s warehouse and/or community kitchens.

Charlotte Hill, OBE, CEO of THE FELIX PROJECT said of the partnership with PREMIER: “Working with Premier has been a joy, their hard work and creativity is not only helping raise awareness of our vital work, it has also crucially helped us to attract new volunteers. Volunteers are so vital to our work; without them we would simply not be able to operate. We are hugely grateful to Premier – and all of the fantastic people who have responded and given their time to The Felix Project.”