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Welcome to Chippendales

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To celebrate the UK launch of new Disney+ show Welcome to Chippendales, Premier hosted an exclusive launch party at The Windmill in London’s Soho. The evening commenced with a talent Q&A, inclusive of trailer, talent spots and additional extended clips, hosted by KISS FM DJs Jordan Banjo and Perri Kiely in front of a crowd of 120. Temperatures were raised throughout the evening as guests were treated to a series of ‘thrilling’ dance performances, inspired by the original Chippendales choreography. The event space was themed to mirror the aesthetic of the show, complete with ’80s themed music, food and cocktails with partying continuing into the night.

Stars of the show Kumail Nanjiani and Murray Bartlett were joined at the UK launch by 90+ influencers and celebrities including Demi Jones (Instagram: 1.1M) AJ Pritchard (Instagram: 631K), Curtis Pritchard (Instagram: 1.2M), Samira Mighty (Instagram: 754K), Lucinda Strafford (Instagram: 825K), James Lock (Instagram: 994K) and Talia Storm (Instagram: 535K) among many more.

The total social media reach for the event from influencer attendees was over 13M, with the total online reach of coverage secured from the event so far in excess of 33M.