Premier’s Consumer Brands projects

It has been another fantastic 12 months here at Premier, so to celebrate the end of the year we thought it might be nice to share a just a few of the very many highlights from across our world of entertainment, art and culture.

2019 – A year in the life of Premier

Premier provided PR support for the Esquire Townhouse, a three-day pop-up luxury brand experience, which brings together a compelling programme spanning fashion, food and culture.

Esquire Townhouse

We have been working with Universal on the release of the new Downton Abbey movie, including producing the spectacular world premiere in London’s Leicester Square.

Downton Abbey

Premier's PR and Social Media brief with London Business Alliance, saw us promoting the annual Leicester Square Summer Screenings, a free public festival of film in the heart of London’s West End.

Leicester Square Summer Screenings

Premier provided PR for a spectacular street party to celebrate 60 years of legendary jazz club Ronnie Scott’s, with over 5,000 revellers heading to Soho’s Frith Street for a day of music, dance, food and drink.

Ronnie Scott’s 60th Anniversary

Premier’s Partnerships team has negotiated and delivered another global blockbuster campaign for Sony Pictures to mark the release of Spider-Man: Far From Home.

Spider-Man: Far From Home

Premier is providing full PR for The Grand Expedition, the spectacular new immersive theatrical dining experience from Gingerline.

The Grand Expedition

Premier is proud to have brokered and developed Vodafone’s first ever global brand partnership promoting a movie with Sony Pictures’ Spider-Man: Into The Spiderverse.

Vodafone X Spiderman

Premier designed and developed a website for Niedō Kickboxing in order to establish an online presence for the brand...

Niedō Kickboxing

Premier created an innovative partnership between Activision and food delivery service UberEats.

Activision in partnership with UberEats

As part of Premier’s ongoing work promoting IMAX we released exclusive side-by-side footage.

IMAX – First Man

Premier is pleased to announce that it has been shortlisted for two prestigious PR WEEK AWARDS 2018.

The PR Week Awards 2018

Premier created a fun, topical and newsworthy photo story for Paddy Power to coincide with Trump's London visit using an Oprah Winfrey wax figure.

Paddy Power - Oprah 2020

Premier has been shortlisted for a prestigious Marketing New Thinking Award with the campaign #CondomHero.

The Marketing New Thinking Awards

Premier developed the event design and general look and feel, as well as managing third-party suppliers including venue, security, print, signage, and creation of show content.

BASE Awards 2018

To design and develop a new website with online booking functionality for the Ponti’s Italian Kitchen restaurant group.

Ponti’s Italian Kitchen

Premier supported the release with a media and social plan drawing fans' attention to the release date and attracting new viewers.

Lovesick

To design and develop a website, together with a supporting online advertising campaign, for Xen-Do Kickboxing and Martial Arts, a martial arts school with dojo locations across central London.

Xen Do

To create a multi partner campaign for the launch of CALL OF DUTY WW2 -delivering significant above the line and retail support and reaching the core CALL OF DUTY audience.

Call of Duty WW2

To create a major partner campaign for the launch of Paddington 2 in November 2017

Paddington 2

Premier was engaged by the EBU to manage global PR and social media for the 2017 Eurovision Song Contest which took place in Kyiv, Ukraine.

The Eurovision Song Contest 2017

To mark World AIDS Day 2016 Premier was commissioned by the world’s leading sexual wellbeing brand to deliver an integrated PR and social media campaign.

World Aids Day 2016

Premier handled global PR for Durex’s latest campaign, #DoNotDisturb, which challenges couples to put down their tech this summer...

Durex do not disturb

To celebrate the release of Eddie the Eagle, Premier worked with Lionsgate UK to create a fantastic partnership with Cravendale

Eddie the Eagle / Cravendale

To create a partnerships campaign for the launch of Zoolander 2 looking to deliver major support whilst creating cutting edge

Zoolander 2

Ahead of World AIDS Day on 1 December 2015, Premier created a groundbreaking global PR and social media campaign for client Durex

Condom Emoji

To develop a website for Peckhamplex with integration to their online ticketing service to allow customers to book cinema tickets online.

Peckhamplex Cinema

Premier was asked by new client Doll to work with them on Ted Baker's SS16 fashion show

TED Baker

Premier was commissioned by IMAX to create a spectacular new 2D & 3D animated pre-show film

IMAX 2D & 3D Pre-Show animation

Premier created and promoted The Paddington Trail, marking the highly anticipated release of Paddington in UK cinemas

Paddington Trail

Premier produced and delivered a globally acclaimed World Cup marketing campaign for sexual wellbeing brand Durex (safe for work).

Durex Don’t Fake It

Premier produced the official trailer for the British Film Institute's new blockbuster sci-fi season

Sci Fi: Days of Fear and Wonder

Premier is proud to have produced the official trailer for the BFI Gothic season, which comes to audiences across the UK on 21 October.

BFI Gothic Season