From July 13th to 16th, EA’s spectacular shooter Apex Legends took over the Copper Box Arena in London for the ALGS Split 2 playoff event.
Apex Legends
To support the launch of Dead Island 2 Premier created an in-universe inspired campaign for a very much real-world based insurance product.
Dead Island 2
Premier worked with Koch Media on THEA500 Mini, a remake of the retro games console Amiga 500, securing reviews across gaming, consumer, tech and national press...
Koch Media - The A500 Mini
To celebrate the launch of LEGO Star Wars: The Skywalker Saga, Warner Bros and Premier partnered with musician and children’s author Tom Fletcher from McFly and his son Buzz, to create content that celebrated the series' generational appeal
Warner Bros - LEGO Star Wars: The Skywalker Saga
Premier is the retained UK and EMEA agency for Techland, leading media outreach for Dying Light 2 Stay Human.
Techland - Dying Light 2
Premier oversees UK PR strategy for KRAFTON, the publisher of PUBG Battlegrounds which has recently gone free to play.
Krafton – PUBG
For the Warner Bros game Back 4 Blood, Premier co-ordinated livestreams with top gaming content creators and talent in the UK and Ireland to promote the game during its beta and launch phases
Warner Bros - Back 4 Blood
Premier oversees media and influencer relations in UK and US agency for Bungie.
Bungie - Destiny 2: Witch Queen/Season 16
The year got off to a flying start with the campaign for Premier client Sam Mendes' epic film 1917.
2020 - A year in review
As the retained UK agency for Bungie and Destiny 2, Premier supported Bungie’s reveal stream for upcoming expansion, Beyond Light.
Destiny 2’s Beyond Light
Premier were delighted to once more work with Cosmo D on his latest title Tales from Off-Peak City Vol.1.
Tales from Off-Peak City Vol.1
Premier supported developer Bloober Team’s worldwide announcement of The Medium at Microsoft’s Inside Xbox Online event.
The Medium
Premier is pleased to announce the launch of its new Virtual PR division, which has been created in response to significant client demand in the wake of the Covid-19 pandemic.
Premier launches Virtual PR Division
To support the release of Call Of Duty: Warzone, the first free-to-play title in the franchise, the Premier Partnerships team secured and activated a number of single and multi-market brand partnerships.
Activision
Premier led the pan-EMEA communications campaign for The Dark Crystal: Age of Resistance Tactics, from announcement all the way to launch.
The Dark Crystal: Age of Resistance Tactics
It has been another fantastic 12 months here at Premier, so to celebrate the end of the year we thought it might be nice to share a just a few of the very many highlights from across our world of entertainment, art and culture.
2019 – A year in the life of Premier
For Bungie, in our work as their retained UK agency, we brought together the Destiny 2 community for the UK’s first official gathering to tie into the in-game event, Season of Dawn.
Destiny 2
Premier provided UK and European PR support for Techland Publishing’s beautifully emotive & heartfelt indie title, Arise: A Simple Story.
Arise: A Simple Story
Premier provided Pan-EMEA PR + Influencer strategy and outreach for Bloober Team’s latest psychological horror game, Blair Witch.
Blair Witch
Premier currently lead the EMEA PR Strategy for PUBG Corporation – the publisher of PlayerUnknown's Battlegrounds. Known as PUBG, the 50-million+ selling game is famous for popularising the battle royale genre.
PUBG (PlayerUnknown's Battlegrounds)
Premier provided event support and media handling for Warner Bros’ spectacular Mortal Kombat 11 launch event.
Mortal Kombat 11
Premier handled the PR and media management of Mortal Kombat 11: The Reveal, an experiential event hosted at Koko in Camden.
Mortal Kombat 11: The Reveal
Premier is pleased to manage the PR campaign for War Child UK and their innovative games Armistice project.
War Child – Armistice
Premier created an innovative partnership between Activision and food delivery service UberEats.
Activision in partnership with UberEats
To celebrate the release of Call of Duty: Black Opps, Premier created a pan-European partnership.
Activision – Call of Duty: Black Opps
Premier manages PR strategy and execution for Europe for The Pokémon Company
Pokemon Go
To promote the release of Hitman for Square Enix and IO Interactive, Premier recruited two of Britain’s most dangerous men
Hit Man Vs Chuckle Bros
Premier's PR and events team helped King to launch the London leg of a global campaign celebrating the release of Farm Heroes Saga
Farm Heroes Saga
Premier brought Officially The Best Videogame Joke In The World (TM) to life this month in partnership with Transport for London.
Pokemom Transport for London
