Premier is pleased to announce the launch of its new Virtual PR division, which has been created in response to significant client demand in the wake of the Covid-19 pandemic.
To support the release of Call Of Duty: Warzone, the first free-to-play title in the franchise, the Premier Partnerships team secured and activated a number of single and multi-market brand partnerships.
It has been another fantastic 12 months here at Premier, so to celebrate the end of the year we thought it might be nice to share a just a few of the very many highlights from across our world of entertainment, art and culture.
2019 – A year in the life of Premier
For Bungie, in our work as their retained UK agency, we brought together the Destiny 2 community for the UK’s first official gathering to tie into the in-game event, Season of Dawn.
Premier provided UK and European PR support for Techland Publishing’s beautifully emotive & heartfelt indie title, Arise: A Simple Story.
Arise: A Simple Story
Premier provided Pan-EMEA PR + Influencer strategy and outreach for Bloober Team’s latest psychological horror game, Blair Witch.
Premier currently lead the EMEA PR Strategy for PUBG Corporation – the publisher of PlayerUnknown's Battlegrounds. Known as PUBG, the 50-million+ selling game is famous for popularising the battle royale genre.
PUBG (PlayerUnknown's Battlegrounds)
Premier provided event support and media handling for Warner Bros’ spectacular Mortal Kombat 11 launch event.
Mortal Kombat 11
Premier handled the PR and media management of Mortal Kombat 11: The Reveal, an experiential event hosted at Koko in Camden.
Mortal Kombat 11: The Reveal
Premier is pleased to manage the PR campaign for War Child UK and their innovative games Armistice project.
War Child – Armistice
Premier created an innovative partnership between Activision and food delivery service UberEats.
Activision in partnership with UberEats
To celebrate the release of Call of Duty: Black Opps, Premier created a pan-European partnership.
Activision – Call of Duty: Black Opps
Premier manages PR strategy and execution for Europe for The Pokémon Company
To promote the release of Hitman for Square Enix and IO Interactive, Premier recruited two of Britain’s most dangerous men
Hit Man Vs Chuckle Bros
Premier's PR and events team helped King to launch the London leg of a global campaign celebrating the release of Farm Heroes Saga
Farm Heroes Saga
Premier brought Officially The Best Videogame Joke In The World (TM) to life this month in partnership with Transport for London.